Search Engine Optimization For Your Website

POSTED ON: 7 December 2015

Search Engine Optimization, commonly known as SEO, can improve the presence of your website on search engines and drive more visitors by creating unpaid organic or earned results. Research shows that most users will only click on the results from the first page and that is why being at the top of this list is important to ensure potential customers are directed to your company website. The more space you occupy on the search engine results page leaves less opportunity for your competitors to show up. The most commonly known search engines are Google, Bing and Yahoo. Google is by far the most important search engine with over 90% market share.

To obtain top positions on a results page you must create a search engine-friendly website. There are many on-site and external factors that determine the ranking of a website on Google. Here are 5 SEO tips to boost your Google ranking.

1. Make Sure Your Website is Mobile-Friendly

Earlier this year, Google released a mobile-preferred algorithm, which favors mobile responsive pages in Google’s mobile search results. Going forward, websites that aren’t optimized for mobile browsing can expect to be punished by search engines, resulting in a lower search ranking for your website, which will mean less traffic overall.

You can test how mobile-friendly your website is with this link.

2. Optimize Technical Components

A smooth running website is another factor that Google and other search engines use in their evaluation of your website. Make sure that the following technical components are taken care of.

  • Site Speed: The top ranking pages take an average of 1.10 seconds or less to upload. Ensure your website is quick to load on all devices.
  • Kill Flash: HTML5 should be implemented in place of Flash to ensure any device will display your content correctly. Flash content is not crawled by Google bots and is not deemed a web standard by the W3C.
  • Keywords in Domain: Focus on your branding rather than keywords when choosing your domain name. Google uses a filter called Exact Match Domain (EMD) to prevents sites using exact domain names from ranking well because they match the search words example: to

3. Maximize User Experience:

One of the easiest ways to enhance user experience is to ensure that your internal links are well positioned and easy to follow. Make sure that your top navigation and footer menus provide visitors with clear paths to find the information on your website that is most important to them.

User experience can also be impacted by the use of images. Mobile and Desktop results differ on the number of images used, with desktop using an average of nine images while mobile results use an average of four or less while. Check your pages and see if your images are optimized to load rapidly.

4. Harness The Power of Keywords

Proper use of keywords is an essential component of SEO strategy. Google’s new RankBrain AI, bridges connections between relevant keywords. For example, words “film”, “installation” and “shield” will teach Google that your site is related to paint protection.

5. Encourage Social Media Sharing

Websites with high-ranking search results enjoy high levels of engagement in social sharing. Google uses an algorithm to measure how many times a page has been shared. Websites heavily shared through Facebook, Twitter and Google+ will enjoyed a higher search ranking. Google uses information from your Google+ page to enhance the appearance of search results and to make it easier for your business to be found on mobile map searches, which is becoming increasingly popular.

Having a great website with generic content isn’t enough. You need content that inspires and encourages visitors to share and engage.

Don’t Forget about your Social Media Sites

Social media should be one of your top priorities for securing a high ranking on a search results page. Building a network of social media platforms spreads your content, site and brand. Don’t miss out on improved search results by not a having the appropriate social media platforms for your business.

Paintshield’s web engineers and social media specialists possess the knowledge and experience to optimize your search ranking and drive traffic to your website. Learn more by checking out our partner programs. 

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