3 Key Components of a Mobile Optimized Website

POSTED ON: 20 August 2015

The growing popularity of portable devices in recent years has proven that desktop computers are no longer the main entry point into the online world for many people. Websites are expected to perform well on all screens of all sizes, from smartphones, tablets, to desktops. Two-thirds of all Americans now own smartphones. Businesses lacking a mobile-optimized website can expect a drop in the amount of time consumers spend on their site. A recent Google study revealed that 61 per cent of readers will leave a website that is hard to navigate on their mobile device. This resulted in Google’s decision to penalize non-optimized websites in its mobile search results this year.

Is my website Mobile Optimized?
A mobile optimized (or responsive) website is designed and built to be fully functional on a smartphone. If you are uncertain how your current website appears on mobile screens, consider these three essential qualities of an optimized website:

1. Is your content easy to read on a mobile device?

It’s easy to get caught up in the aesthetics of your website, but at the end of the day good design is measured by how well it delivers the content of the webpage. Can readers easily find the information they need without having to pinch and zoom out constantly, or conduct a keyword search? Here’s what you can do to ensure that they can:

Avoid long pages. Long scrolling pages can also be tedious for mobile users, while large amounts of content could drastically slow down the time it takes for your website to load. You may also elect to hide certain images or sections that don’t appear as pleasantly on mobile devices.

Breaking up text into bullet points.

If that’s not possible, move significant chunks of text to other pages that can be reached by hyperlink, or by using click-to-expand sections.

  • This way, you don’t actually have to cut down on the word count.
  • It has also been proven to draw more attention than unbroken paragraphs.

2. Is your menu easy to navigate?

If you’ve ever tried to navigate a non-optimized site on a smartphone, you’ve likely struggled firsthand with zooming in and out on a webpage in an attempt to hit (and miss) the buttons that are too small for your fingers. To ensure a touch-friendly menu for screens of all sizes, remember the following:

An optimized menu lists its options vertically rather than horizontally. Desktop platforms have traditionally allowed websites to spread its navigation buttons across its banner, but tablet and smartphone screens offer users the flexibility to engage with it in landscape or portrait mode. However they choose to browse your website, a vertical drop-down menu is fool-proof. Group your buttons into a drop-down menu to make navigation easier.

Keep the buttons to a minimum.Ten buttons on a smartphone is going to look a lot more crowded than ten buttons on a computer screen. With a mobile screen, less is more.

3. Can clients easily tap your email and phone number to contact you?

Your clients shouldn’t have to dial your contact information manually into their devices. When they reach your “Contact Us”page on their phones, they should be able to contact you right away with a simple tap of their finger. However, if tapping on your phone number or email address does not initiate a phone call or compose a new email, this means that your contact information is not connected. Make it super easy for them to connect with your business by enabling this often-forgotten feature.

Your website is not only expected to be fully functional on smaller screens, but more importantly to deliver the information that your client needs in a pleasant and efficient way, and to make it easy for them to connect with you instantly. Our hosted mobile website services help businesses create websites that not only look fantastic, but also offer a great user experience on all devices. 

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