On April 21st this year, Google made changes to their ranking algorithm so that websites that aren't optimized for mobile devices are penalized in search results. If your website isn’t mobile-friendly, this affects you directly, as your website no longer appears to potential clients searching for a local installer on their mobile devices or smartphones.
Let’s backtrack - what does Google mean by “mobile-friendly”? If you have ever needed to zoom in to read the microscopic text or scroll endlessly through a website on a smartphone, you understand how frustrating and difficult simple actions such as reading, clicking, and filling out forms can be on a website is not designed for mobile users. A mobile-friendly website is specially formatted to fit a mobile browser, which is smaller and harder to read than a desktop screen, with an interface that is not only more legible and easy to navigate, but also takes less time to load.
How does this affect my business? While it’s true that non-mobile websites will still show up Google searches on desktop computers and tablets, to be excluded from mobile searches (on the world’s largest search engine, to boot) is to lose out on a major source of potential business. Google found that 94% of Americans with smartphones search for local businesses on their phones. Interestingly, 77% of mobile searches occur at home or at work, where users are likely to be in close range of a desktop computer as well.
Mobile devices are changing the ways we interact with the world-search engines included. Don’t get left behind by the mobile revolution. Make sure mobile visitors to your website are having good experience and leaving with a great impression of your business. You could be the very best, but if it is difficult for potential clients to use your website, they will not want to find out more about your business.
To see how your current website appears on a mobile screen, you can find out by typing your web address into Google’s site assessment tool, which will report if the page has a mobile-friendly design. Transforming your current website or building a new one doesn’t have to be a long and complicated process. Let us help you create a website that will not only work well, but also look fantastic on all current and future devices.
Paintshield Technology connects automotive protection product specialists with car owners all across North America and throughout the world. In addition to providing installers with an extensive online library of precise automotive paint protection film patterns delivered through our state-of-the-art Paintshield Pattern Program (P3), we offer various partner packages including website building, social media set-up and management, marketing support and more. Learn more about how we can elevate your business here.