Three Tips For Social Media Beginners in the Automotive Aftermarket Industry

POSTED ON: 28 August 2015

While social media continues to become more prominent in our day-to-day lives, there is still a gap between adoption rates by local automotive businesses and the widespread use of social media. Many automotive aftermarket business owners have been reluctant to enter the sometimes complicated world of online social media.

Those who do see the potential benefits of becoming active on social media often don’t have the time or perhaps knowledge of how to manage the many accounts. With that in mind, here are three tips for local auto industry professionals whom are just getting started with social media.

1. Don’t ignore it and hope it goes away

There are many people who will read about social media and the auto industry and think that they can get by just fine without it. Others will argue that it is too complicated and not worth the effort.

It is important to consider social media with a 21st century mindset. Years ago, radio ads, and a placement in the yellow pages were enough to get your name out there. But times have changed. Raising awareness in our tech-driven world requires new approaches that allow you to connect with people where they are today. In 2015, a lot more people are spending time on social media than flipping through the yellow pages.

2. Get Under the Hood of your Business

Once you’ve decided to embrace social media, you’ll need to decide what kind of content to post. One common mistake that is made too often is a constant one-way sales discussion. Many dealerships and installation shops will post their entire inventory. When customers decide to like you on Facebook or follow you on Twitter, they want to get a behind the scenes look at your operation, not be bombarded with information about your latest promotion. Use your social media channels to give clients a peek under the hood of your business; don’t just tell them what you want them to buy.

3. Optimize Your Profile From The Get-Go

When you decide to build a presence on social media, be diligent right from the beginning and pay attention to the look of your pages. Make sure to use clear, quality photos that tell people what you’re all about. If you have a custom logo designed, use that as your profile photo. If not, head outside and snap a nice photo of the exterior of your shop.

Make sure that your contact information is included on all your profiles. List your phone number, address, website address and business hours.

Ensuring that your social media profiles look their best right from the start is vital as this provides the first impression to potential clients. You want your business looking its best online or you might never get the chance to show it off in person.

These three tips should help you get off on the right foot when building your social media presence. You can also download our Social Media Blueprint with further tips and tricks here.

When we build social media platforms for our clients, these are some of the guidelines we follow. Visit our Partner Program page to learn more about our Social Media set-up program and how it can help your business reach more customers online.  

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