In 2015, there are a number of social media platforms vying for your attention. But when it comes to the automotive aftermarket industry, which social media sites are best for your business? An even more fundamental question is what exactly do these websites do? With that in mind, here’s an introduction to six of the most popular social media channels that may be particularly useful to an automotive aftermarket business.
You may already be familiar with a personal Facebook page, where you add friends, share photos and comment on status updates. In addition to a personal page, Facebook also offers you the opportunity to create a page for your business where you can invite people to “Like” your business. Once they’ve liked your page, they’ll see your page’s latest updates in their news feed.
Remember that your aim on Facebook (and all social media) is to foster relationships with your customers. Make sure that your updates either entertain them or provide them with value.
Twitter is described as a microblogging platform, best known for its 140 character limit. The ability to share short messages from your computer or smartphone has made Twitter a valuable tool for quickly transmitting news and generating awareness. Automotive aftermarket business owners can use Twitter to keep up with the latest developments in the industry and to monitor what customers are interested in.
The way users interact and connect with each other on Twitter is different than on Facebook. Instead of sending a friend request, Twitter users can decide to “follow” another user, who doesn't have to reciprocate. When you send out a tweet, it is visible to anybody that follows your account or to anyone who visits your Twitter profile page.
With Twitter, you’ll be sharing information in bite size portions. With a character limit of 140 characters, it’s important to be concise, while providing as much information as possible in a sentence or two.
Many people think of LinkedIn, the world's largest professional network with hundreds of millions of members as not much more than an online resume board. While listing out your current and previous employment and education is central to the LinkedIn experience, this social media giant is much more than a digital C.V..
LinkedIn allows you to connect with your professional contacts. You can keep in touch with current and previous co-workers or employees while also using LinkedIn to seek out potential candidates when the time comes to do some hiring.
LinkedIn Groups provide a place for professionals in the same industry or with similar interests to share content, find answers, and make business contacts.
Instagram is all about sharing photos taken with your mobile device. Of all the social media apps and websites listed in this blog post, Instagram is the easiest to use. Simply download the app to your smartphone, sign up for a free account and start posting photos.
Businesses in the paint protection film industry have been using Instagram to showcase their latest detail work. Much like with Twitter, hashtags (#) are used to help broaden the reach of individual posts.
A successful Instagram page will show off the quality of your products, show the process of a detailing as it unfolds and take your followers behind the scenes of an installation.
Youtube takes the visual component of Instagram one step further, by emphasizing video instead of photography. It is also worth mentioning that YouTube is the world's second largest search engine, after Google which tends to reward businesses that have a presence on YouTube in its search results.
Installers are now taking viewers into their shops and showing them, step-by-step, what a paint protection film installation looks like. YouTube videos such as the one above can help position businesses as leaders in their industry. A YouTube video also provides businesses with high-engagement content to post on all of their other social media platforms.
Pinterest is another social media platform with an emphasis on visual imagery. Pinterest connects people through shared interests, hobbies and tastes. While many associate it with arts and craft ideas, luxury automobiles are also being “pinned.”
Pins act as an online bookmark that people add to Pinterest that always point back to the sites they came from. If you add the Pin It button to your site, people can use it to add your website content to Pinterest. Again, this could prove useful to paint protection film installers wanting to showcase their work with luxury cars.
To accompany this brief introduction, we’ve developed an infographic to help summarize the key points of each social media platform, while showing a specific example of status updates that can be used in each environment. We also offer social media and marketing support as part of our partner programs, which you can learn more about here. Social Media can be a bit daunting, but the rewards for your business can be well worth the effort.