EMAIL MARKETING… why you need it!

POSTED ON: 14 July 2016

Did you know that email now accounts for more than 7% of all user acquisitions making it the second most effective customer acquisition channel behind search at 15.9%? Did you also know that return on investment (ROI) on email marketing is 3,800%? That’s $38 for every $1 spent.

Email matters more today than ever before and there are numbers to prove it, but why is that? Email marketing can be effective when done right because email allows you to connect with your audience one-on-one and reach them directly, unlike any other medium. The direct interaction is what plays a significant role in promotion and growth of your business and is considered a vital marketing tool by many all over the globe.

There is no one formula when it comes to email marketing and developing a plan unique to your business is key, email ROI looks promising, however it does take time to develop a trustworthy, relevant, conventional and engaging strategy that will result in revenue.

So where do you start and how do you build relationship with your customers over email? We can help! Because of high demand and popularity amongst our partners, we have introduced email marketing to our a la carte services. Below are some of the services we now offer: 

• Welcome email series

• New customer email series

• Email marketing platform set up

• Email content and design

• Audience identification and segmentation

• Email newsletters

• Email workflow automation

• Content planning and more.

Email marketing drives more conversions than any other marketing channel, including search and social and if you do it right, email will help you improve engagement, keep your customers happy, and drive revenue to your door. If you think that you may benefit from email marketing, but don’t know where to start, contact us.

Share this Post

Leave a Reply
comments powered by Disqus